Heart n Soul Rebrand

We created a new core identity for the disability arts charity Heart n Soul. We worked with a group of trustees with disabilities to develop an accessible identity that does not compromise on creativity. The tone is informal and conversational. There are four versions  of the logo that can be used in any context. The aim was to demonstrate the charity's flexible ever changing approach. The logos can be overlaid and animated, evoking a feeling of rhythm and movement. This connects with the organisation's roots in music and performance.

 

Project links:
Heart n Soul